Our task was to develop a whisky portal capable of represent large brands such as The Glenlivet, Ballantine's, Chivas, 100 Pipers, etc. by covering more markets and regions with standardized content in multiple languages. The main target audience of Whiskyology.com portal is aged 30+ ‘A status’ men. However, speaking of the target group it is not just the local Hungarian but an international one covering several regions.
Our main guiding principle was to create an international online magazine for our client, in which the brands of Pernod Ricard can appear as high quality content, and which also supports building brand awareness, consideration and sales. The goal was to create a portal that strengthens the relationship between the brands of Pernod Ricard and the quality whisky consuming.
The main challenge in the implementation was to construct a project management system in an international and multicultural environment. So we developed a content updating and maintenance mechanism, which has already been proved in practice. We’re fully managing the coordination with the target countries, by frames automated as much as possible, and extremely simplifying the complex, multi-level, multi-lingual setting and acceptance processes. Thus let the client be focused entirely on content development.