Our task was to elaborate a multi-annual loyalty promotion concept to propel sales of most dairy products of Mizo brand. Besides were assigned to script and operate the online portal and to maintain the promotion itself.
The central element of the platform is Mizopersely.hu website, the implementation of which was our task. The mechanism combines consumer benefits offered by the guaranteed gifts and a prize game, and offers alternative for those, too who may reject registration the first time. Motivation to participate is also supported by a gamified way. To provide prizes and gifts we’ve built up a whole partnership network of several well-known brands.
There were about 5,000 unique visitors right on the first day, who spent nearly an average nine minutes in brand environment, and have looked at an average 9 pages during this time. The bounce rate was below 20%.