Our goal was to create a movement that promotes the online shopping, brings together the domestic webshops, and boosts traffic to the pre-Christmas period thanks to the one-day promotion. Another aim was to convey the message of MasterCard, the main sponsor of the event about the pros of the online payment and also to build a database.
We launched www.internetesvasarlasnapja.hu listing website, where webshops could upload their sale offers. We called attention to the event with all-day prize game in collaboration with Class FM and also agreed with the largest publishers and sales houses (including Origo, Sanoma, CEMP, Mediaworks), who supported the event with advertising and PR. With the educational content of MasterCard we popularized debit card payment on the central page, where we diverted traffic with image-enhancing surfaces (such as parallax scrolling take-over), eDMs and banner appearances.
More than 300 thousand people visited the DotcommerceDay website. The number of joined webshops exceeded 400; the majority of them had extremely high traffic that day (for example, Játéknet registered the strongest day of the year). The result of the media campaign was nearly 20 million AV, more than 200 thousand eDM sent and nearly 10 thousand players in the prize game.