Drive, MOL's travel magazine, was launched in the summer of 2020, and we have been responsible for its online media campaigns from the very beginning. Our main tasks did not change in 2021: increase brand awareness and website traffic with digital solutions, thus supporting the building of a stable reader base.
Based on last year’s results, it was clear that the ads were effective in supporting the main goals, so our client extended the campaign by half a year. After synthesizing the results, we optimized the media mix, and we designed the creative elements of the campaign in-house. You can see the first swallows from these new creatives in the article.
In summary, if you are looking for travel tips, experiences, or the best trip destinations, visit https://drivemagazine.eu/hu/!