The campaign of MOL New Europe Foundation Talent Support Program is running in the second half of March and awaits application of 10-18-year-old students in sports category. Those can apply who have already achieved outstanding results. They can require support for asset purchases and travel expenses for their further success.
The slogan of the communication is ‘Start the big story of your life’ and the main purpose is to attract more and more talented young athletes to join the program. Thus our primary target groups are teachers and coaches, the secondary target group are the children themselves.
In addition to a variety of display solutions, also eDM, PR article, PPC, url distribution
and programmatic purchase are included in our digital toolbox. In the framework of programmatic we use multiple solutions:
- We are targeting the sports enthusiast, active youth and family segments,
- We make retargeting: placed measuring code on the landing page of the campaign, and retarget the existing visitors with video ads,
- With the help of this code we also target users with similar profiles to those who interested,
- We apply contextual targeting based on specified keywords.
The co-operation of neo and MOL New Europe Foundation is dating back many years. Among many others, we worked together on the campaigns of MOL Child Healing Program and the art and science Talent Support Program.