Zita Pavláth, who prior to neo served as deputy executive director of the ACG advertising, has been in the communications industry for 20 years, of which she has spent 6 years in integrated communications and 14 years in the digital field. She started her management and corporate career at Kirowski – as Hungary's first digital account director – and then built the Publicis London hub within Arcus Interactive, which serving for 32 countries with digital solutions in the CEE region. Later, as managing director of the Rebel Rouse, she has been at the forefront of the Effie lists for 3 years with the most finalists work, including taking over the Platinum Effie in 2011 with Volkswagen's digital campaign. In 2013, she moved to ACG Digital, where she has grown from 16 to 45 ACG digital feet during her 5 years in management. Then she went on to become the deputy managing director of the parent company, ACG, where she was primarily responsibled for designing and developing the agency's structure, responsibilities and workflows, which grew to more than 100 people.
Gergely Soós, owner of Neo Interactive, thus summarized the changes: neo turns 18 in February and becomes a quasi-legal age. With so many years to go behind an agency, I think there are basically two ways to go: start to get laze or change step. We decided on the latter with my co-owner Kati Nagy and thanks to this Zita arrived and I departed from NeoPay. I wish Gergő Benda good luck with Moneytou, I hope they have a bright future with a venture capitalist, but I have decided that in business I will use my attention and energy to Neo Interactive and I devote it to support Zita Pavláth, who seats at the control desk. I am no longer the CEO of neo for nearly two years now, and I am optimistic that during this time the company has been proven to operate without my operational involvement. So, the separation of ownership and management functions has been quasi-realized, which is usually the biggest obstacle to further development. So, we start from here, and Zita will have a great role to play not only in her professional but also in her company building knowledge and experience.”