The Trend Presentation is a neo-tradition that has been around for nearly a decade, where we summarize key market expectations, the past year's results, and highlight trends that are expected in the year or the years ahead.
In addition to general digital trends, we will cover the changes and expectations of the media market, the leading players in the market, and how they are changing, but of course, we will also provide our partners with a competitor analysis.
The trends presentation is accompanied by the latest social media innovations, highlighting the most exciting platforms, opportunities, and significant changes.
But of course, in addition to media and social platforms, we will also look at other digital solutions that, although not yet widespread, could be the defining trends of the coming period: whether it is the further spread of podcasts, the rise of streaming or e-sports.
Like last year, we could not avoid one of the most important topics this year: the impact of the pandemic on the digital market, on spending, on platforms, and the transformations it has brought to these areas - exciting to get a more in-depth look at this not only from an agency perspective but also from a client perspective!
And talking of exciting developments, the DMTK (Digital Media Fact Book) will be available soon; we hope you are looking forward to it too!