Dr. Oetker Hungary has been one of our biggest clients for 5 years, with whom we have co-managed numerous successful digital campaigns. We also frutifully cooperate in social media related projects and campaigns and manage the brand’s social media channels on a daily basis.
Another honour of our collaboration is Dr. Oetker’s own brand media site called „sütnijó". We designed, planned, created and still managing this site together with Dr. Oetker day by day.
The site is not only recipe page owned by a brand, but also has a lot of community features. Registered users are able to become a part of an active baking community: they can comment, upload their own recipes, collect badges and also rate other users’ recipes.
The website and its Facebook page are very popular among baking enthusiasts, furthermore „sütnijó!” also serves as an international best practice among Dr. Oetker countries internationally.